Discounts For Heroes
Program Members receive exclusive discounts across thousands of products and top brands. It's our way of making sure the people who serve always get the best price we can offer.
Easy To Use
The Heroes Program is easy to use, with no codes to memorize. Once your status is verified, prices on qualified products will reflect your discounted price, making it easy to compare, shop, and save.
Greater Access
Verified members gain access to law enforcement and military-exclusive products, made available to professionals like you.
Sign Up In Minutes
Link your Primary Arms account with ID.me to verify your status. From there, your Heroes Program benefits will appear whenever you log into PrimaryArms.com.
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